High-Tech Ticketing and Rescreening Classics: How China Lures Back Cinema Goers

From contactless ticketing to rescreening recent classics like Harry Potter, China’s theaters are employing various technology and marketing strategies to lure people back to the cinema, and it’s working.

Join Xiabing Su, to see what a night out at the movies looks like in Lanzhou China post-pandemic.

Video not working? Click here to download mp4.