Videos

Labubu: Inside the Pop Mart Craze Taking Over China and the World

In this week's video, Xiabing dives into the phenomenon of Labubu, the breakout character from Pop Mart that’s become a cultural icon among China’s Gen Z. Visiting a dedicated collector’s home, she unpacks the emotional connection behind these figures, the thrill of unboxing, and why Labubu's mix of cuteness, scarcity, and celebrity appeal has driven a global frenzy. More than just toys, these collectibles reflect a new wave of youth identity and social connection, one mystery box at a time.