Xiabing Su Finds “China Chic” Rules with the Fashionable Youth in Beijing’s Hutongs

In this week's video, Xiabing interviews shoppers in Beijing's Hutongs about their fashion and brand preferences, as well as their consumption and travel plans after the easing of COVID-19 policies. Many of the interviewees express a willingness to consume and travel more in the future, as well as a growing interest in "China Chic", a trend among China's youth to shop for domestic fashion brands. Join Xiabing for insight on how China's leading consumption companies are likely to benefit from the country's reopening.